Tidings of Zemun: announcements and advertisements, 1919–1941
On the occasion of the 60th anniversary of the founding of the Zemun Home Museum, the Belgrade City Museum presents the exhibition Tidinds of Zemun: announcements and advertisements 1919–1941.
The life in Zemun is presented through a somewhat unusual form: numerous ads that were published in newspapers of the time. Major newspapers and other publications from that period reveal the lifestyle of Zemun’s inhabitants, where they works and how they got employed, their dressing styles, entertainment habits; we learn how they got acquainted or married, and how they were dying.... The selected ads are divided into four units: official, private, commercial ads and classifieds.
Most announcements and ads were published in weekly magazines printed between 1926 and 1936, such as Sremski Glasnik, Zemunski Vesnik, Zemunski Glasnik, Sremski Odjek, Naša Reč. Over time, both readers and advertisers turned to the Belgrade press – Politika, Pravda and Vreme, the newspapers that had a vast readership throughout the Kingdom of Yugoslavia. Immediately after World War I, the merchants and industrialists of Zemun who sought to re-establish ties with long-term partners from the former Austro-Hungary published their ads in the Srbija newspaper, printed in Sremska Mitrovica since early 1919. Advertisements could also be found in periodicals such as Ilustrovani List, Žena i Svet, Žena Danas and Narodno Blagostanje.